Today our expert guest is Brant Pinvidic, an award-winning film director, veteran television producer, #1 best-selling author, C-level sales and presentation coach, keynote speaker, top-rated podcast host, and columnist for Forbes. He’s been named to the Hollywood Reporters 30 most powerful reality TV sellers and is widely recognized as one of the great creative sales leaders in Hollywood.
In his #1 best-selling book The 3-Minute Rule, Brant has taken the life, business, and storytelling lessons he’s developed during his Hollywood career and used them to uniquely bridge the entertainment industry and the business community. He specializes in helping others simplify their message, and his endless energy, quest for adventure, and The 3-Minute Rule have helped make him one of the most sought-after C-level consultants in the USA and abroad.
Brant grew up as an entrepreneur in Canada and he struggled to get his ideas going. Raising money for businesses in Canada was so trying that Brant had developed the important skill of being able to convince people and pitch his ideas without sounding desperate. Eventually, Brant became known for his ability to sell ideas and he transitioned into helping companies with their pitches. He saw the frustration in people who believed in their message so strongly but didn’t know how to communicate that properly, and that’s where the idea for the book The 3-Minute Rule came in.
The 3-minute rule says that everything about your business, product, or service must be conveyed clearly, concisely, and accurately in three minutes or less. You have to be able to capture and maintain your audience’s attention and you have to illustrate value. After that, your opportunity will absolutely plummet. You need to build a story like a Hollywood screenwriter so you can lead your audience through their decision to show interest or shut it down.
One of the breakthrough ideas from the book is what Brant calls the WHAC method:
- What is it? Be literal.
- How does it work? The function of it.
- Are you sure? Use facts, figures, and logic to back that up.
- Can you do it? Talk about costs, next steps, and time frames.
These four questions line up with the natural order that humans make decisions. When you match your pitch to this natural process it becomes obvious to the audience what they want. People crave clarity and, when you can give your pitch in a clear and concise manner, they will be drawn to it.
The Biggest Helping: Today’s Most Important Takeaway
“The simplification of what you need to convey is the most important thing in the market today. The more words you use, the less effective you’ll be.”
Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.
- Learn more: http://www.brantpinvidic.com
- The 3-Minute Rule
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