Joanne Pasternack is a dynamic and visionary philanthropic impact strategist who over the past two decades has galvanized community engagement with internationally-recognized brands including the Golden State Warriors, San Francisco 49ers, City of Mountainview, and the Special Olympics. As the President and Chief Impact Officer of Oliver+Rose, she works with professional athletes, legends, entertainers, philanthropists, corporate executives, and high-net-worth individuals who amplify their impact to inspire change.

After a few years in city government, where Joanne saw the connective power of community engagement, she took an opportunity to join the San Francisco 49ers where she built out their community relations department. She realized there’s no better place or platform to make a difference than sports.

One thing that Joanne stresses to athletes—as well as everyone else—is that you are a role model whether you want to be or not. People are watching what you are doing, and they will replicate what you are doing. That’s a tremendous amount of power to wield, and we all need to be willing to wield it responsibly.


The Biggest Helping: Today’s Most Important Takeaway

“When I was growing up, the thing that I hated most about myself is the exact thing that makes me memorable, unique, and stand out in a crowd. And it’s so interesting because as a middle school girl you’re so self-conscious. You walk around going like I don’t look like everybody, I don’t sound like everybody, there’s something different about me. And when you lean into that, that’s exactly the thing that will make you who you’re meant to be.”



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