JD Gershbein has been at the forefront of the LinkedIn conversation. He took a risk by being one of the first people in the world to enter the field of LinkedIn training. A traditional marketer, he established himself as a specialist when others approached social media from a generalist perspective. He empowers driven individuals who seek to stand out in the digital era. After realizing that he was not cut out to be a physician, JD discovered LinkedIn and it gave him a creative outlet for all of his versatility.
LinkedIn is continuously evolving and adapting, which makes it hard to give cookie-cutter advice on how to use the platform better. One thing JD can say that everyone should be doing on the platform, especially as we enter what he calls “the next frontier,” is to build your own space on LinkedIn and carve out what works for you. Use what works for you, ignore what doesn’t, and don’t follow any playbook but your own.
Your goal with your LinkedIn profile is to sell yourself — and the best way to sell is to show the value of something, to prove that you can and will be able to solve problems. If you’re designing your own playbook, you want to present the information that you want people to know about you. That’s the biggest challenge: Looking inside yourself and pulling out the information about yourself that’s going to resonate with people.
The Biggest Helping: Today’s Most Important Takeaway
“Individuate yourself. Don’t do what other people are doing just because you think that’s the way to go. Become yourself on the platform. Become yourself in real life. Revel in your uniqueness. Don’t just embrace it, revel in it. It’s cool, in fact it’s desirable, to be an outlier. Because when you’re going the way of everyone else, there leaves little room for differentiation. And if we’re going to succeed and scale and grow in the business world, we have to professionalize ourselves by doing what’s right for us. Having great character, having a sense of style, and again, meeting people where they are, not where you are or would want them to be.”
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