Today our expert guest is Ande Lyons, Founder & Chief Possibility Officer of Possibility Partners. She mentors startup and early-stage entrepreneurs, while providing tools and resources to help them launch, brand, and build their businesses.
We discuss what the entrepreneurial “call to adventure” is, how she empowers entrepreneurs, and how you can build a business that succeeds.
Bring Back Desire
Before Possibility Partners, Ande launched three businesses, one of which was Bring Back Desire: “A tasteful, playful website sharing tips, tools and resources for women who want more intimacy, sensuality and sexual excitement in their lives.”
After 3½ years of success, she didn’t hear a calling from the business anymore, and she was always driven by passion and purpose. Eventually, she heard a new call…
Guiding Entrepreneurial Adventurers
“Every event brings you a deeper relationship with your beloved self and your beloved life, and this is especially true for the courageous, entrepreneurial adventurer.“
Ande’s core value has always been shining a spotlight and enhancing others, so she fits very naturally in the startup world. She’s able use her business to serve people, and help them be more positive, by bringing out their unique gifts and guiding them on the path to adventure.
You can find tips for entrepreneurs in Ande’s new video series: Ask Ande Startup Solutions
Get Comfortable Being Uncomfortable
“You have to build those ‘comfortable being uncomfortable’ muscles.”
Risk and opportunity are inseparable, so being risk averse can prevent entrepreneurs from taking full advantage of their skills and opportunities. However, with help, you can learn how to stay focused on what you need to accomplish despite feelings of uncertainty.
The Brand Promise
“You have to build your brand from the heart.”
The entrepreneurial space is crowded, so you will be confronted with thousands of other people doing something similar to what you do. The only way entrepreneurs can differentiate themselves is through their brand promise, or the emotional connection between you and your audience.
The Biggest Helping: Today’s Most Important Takeaway
“Life happens for you – not to you. Every event brings you a deeper relationship with your beloved self and your beloved life, and this is especially true for the courageous, entrepreneurial adventurer.”
Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.
- Connect with Ande: AndeLyons.com | Instagram | Twitter | Facebook
- Watch Ande’s new video series: Ask Ande Startup Solutions
- Read Ande’s favorite business books:
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
- Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
- Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris Ducker