Today our expert guest is Mitchell Levy, a global credibility expert, TedX speaker, and international bestselling author of over 60 books. He helps extract the genius from your head in order to ghostwrite your book, publish it, distribute it, and make you an Amazon bestseller in just 4 months.
Why should we care about being a thought leader or credibility? Just 20 years ago, thought leaders were brought to us by the industry to tell us who the experts were in that field. Now, because of the democratization of technology, everyone has the opportunity to grow a following. And when you have a following, you can get to know them and learn from them and give them what they want.
Do you want to be that thought leader in your field? You have to be credible. You need to find out the people who you are trying to serve, and you need to find the problem that you can solve for them. The absolute quickest way to establish credibility is to find clients, solve their problems, and get a testimonial from them.
You can really jump start your credibility by following one key piece of advice: When you show up, show up fully. What does that mean, exactly?
- Make sure you are showing up on time, or even early.
- Do research ahead of time.
- Speak with your heart.
Credibility is just one (incredibly vital) part of thought leadership. But Mitchell also has for us five steps to becoming a thought leader:
- Show up well. What shows up when someone Google’s your name?
- Consistently share good, compelling content. Pay attention to what’s happening in your space.
- You need a book written for your audience/clients.
- Create your own channel for sharing your own content, or on another credible platform.
- Create a best-of list
With how important a book is to being thought of as a thought leader, but how time intensive the process is, hiring a ghostwriter is something to consider! A solid 120 page book will take around 120 hours to write, and to do all of the things a publishing company can do will take around 200 additional hours. That’s all time away from your business.
Being a thought leader today is less about being a household name, and more about being known within a specific community or for your skillset. It’s about being recognized as a trustworthy person. And it is one of the biggest ways to transform your career, business, and life.
The Biggest Helping: Today’s Most Important Takeaway
“When you show up, make it a point to show up. In this world where we’re multitasking, mutli-threading, and always looking at our phone, I’m just going to encourage you to, for the time that you’ve allocated to be with another human, be with that person. And prepare ahead of time.”
Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.
The Daily Helping is produced by Crate Media