Today our expert guest is Chris Ducker, a serial entrepreneur, author of the bestsellers Virtual Freedom and Rise of the Youpreneur, and the self-proclaimed ‘Proudest Brit’ doing business online!


He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, and the founder of – the leading personal brand business education company in the world.


I absolutely love Virtual Freedom and reading it had a profound impact on the way I run The Daily Helping. It can easily be considered the bible of remote team building, and it was written to address a glaring gap in the marketplace.


Because our world changed years and years ago – we’ve been living in a virtual world for at least a decade. However, there wasn’t anything out there to help entrepreneurs understand the importance of delegation or the sheer advantage of delegating remotely. “You don’t need to hire people in your backyard to get stuff done,” Chris says. “In fact, geographic location should have absolutely nothing to do with who you are hiring.”


I think a lot of us, especially entrepreneurs, understand the appeal of hiring remote teams and outsourcing work… but that doesn’t mean we all do it right. Chris identifies two cardinal errors that people make over, and over, and over again:


First, they hire one person and then expect that person to do three or four people’s jobs. Chris says you have to hire for the role, not for the task. He acknowledges that this can be difficult for a small business that can’t afford three people, but ultimately, it just won’t work out. I mean you wouldn’t ask your plumber to wire your lights, would you?


Second, they expect outsourcing work to be a magic pill that they take once then all of their problems go away. Your new virtual assistant won’t work perfectly from day one, there is no magic pill, and there will always be new problems. Your employee is only going to be as good as the employer, so you have to put work into training both their skillset and mindset (people tend to forget this second bit).


Chris’s newest book, The Rise of the Youpreneur, was also written to fill a gap in the market: people wanted to build personal brands, but they didn’t know how. So this is the definitive guide to building the business of you, whether you’re a content creator, author, speaker, blogger, or podcaster.


Anyone building a business based around themselves, their expertise, their personality, and ultimately, the people they want to serve – this book is for you.


If you want to learn more about building your personal brand from Chris and his world-class panel of speakers, check out the Youpreneur Mid-Year Mastermind (May 18, 2019):


The Biggest Helping: Today’s Most Important Takeaway


Going back to Chris’s mentor, Zig Ziglar: “You can have everything in life you want, if you will just help other people get what they want.”



Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.



The Daily Helping is produced by Podcast Masters

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